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War Room?

Posted by Bob on April 7th, 2011 under Coaching Session

I hate to fiddle with anything that works.

But I have just thought of changing the name of General Comments, now GC7, to The War Room. I would like some opinions on this from you.

Please accept this as a compliment. I have very seldom had the luxury of consulting with people I respected. White Rabbit told me about the other day about the term “going viral.” He says this is a big term now and he looked it up on Google and found numerous references to it.

My reaction was to tell him that he would have to spend fifty years fighting uphill to empathize with how wonderful it is for me to be talking to someone who understands the critical importance of two words.

For all these decades I have dealt with people who deal in tomes, and who only think in terms of their particular Wordist obsessions. It is a feeling of liberation from a lifetime albatross to exchange ideas with somebody who simply understands that, in active political warfare, or for that matter, in the market, a few words are critical where no one will read the pages 300-313 of the book organizations destroy themselves fighting over.

As one commentator pointed out, the amount of time the Army took to develop “Be All That You Can Be,” and then the time and cost they devoted to developing “An Army of One” was prodigious

Coca-Cola spent hundreds of millions of dollars trying to keep others from using the word “Coke” for a soft drink. They spent stupendous sums trying to keep others from using the word “Cola.”

And in the course of a comment, one BUGSTER mentioned that when it comes to words, long is a dime a dozen and short is enormously expensive.

But my message here is not that you got this, but what a wonderful feeling it is to see you absorbing concepts like that and tucking them comfortably into what you say.

OK, I’ll get maudlin and say “Nobody Knows the Trouble I’ve Seen.” But after decades of fighting to get people to understand these basics and fit them into their routine procedure, it IS a little hard for you to understand how great the feeling is to see you not only just plain GETTING this, but tossing it in as part of your chain of logic.

In the case of changing the name of GC to War Room, the people I worked with all these years — God bless them, they knew not what they did — would toss a coin and go on to the important stuff.

I can’t quite get over the fact that I am talking to thousands of people who actually understand why such a “simplistic” question is critical.

  1. #1 by dungeoneer on 04/07/2011 - 7:20 am

    I like it.

  2. #2 by OldBlighty on 04/07/2011 - 9:09 am

    The right words at the right time are everything. I think it is a good change.

  3. #3 by H.Avenger on 04/07/2011 - 9:16 am

    I have been calling GC7…..World War 7. And I have been doing this since GC5.

    War Room is probably more appropriate. Many Internet sites have General Comments. But on BUGS the title General Comments does not do it justice. On GC7 there are no general comments. But there is a war being waged and documented.

    I vote for War Room 7.

    We have been called a Virus. Specifically the Mantra was called a Virus. I took this as a huge compliment. After all, our virus has been in a petri dish just waiting for the day when it would be unleashed on the World.

    The Mantra is a peculiar little virus designed to wipe out Political Correctness by targeting the Pink Rabbits autoimmune system. There are no known antidotes.

    (“Viral phenomenon”: An object, even a immaterial object, is considered to be viral when it has the ability to spread copies of itself or change other similar objects to become more like itself when those objects are simply exposed to the viral object. This has become a common way to describe how thoughts, information and trends move into and through a human population.)

    (“Going Viral”: means becoming extremely popular in a very short amount of time. Often for something to be considered viral it needs to make its way into everyday non-internet life.)

  4. #4 by Gar5 on 04/07/2011 - 9:29 am

    I approve.

    “General comments” sounds too generic for a political website. “War room” is very catchy.

  5. #5 by Dick_Whitman on 04/07/2011 - 11:15 am

    I like War Room 7 (or fill in the number) as Horus suggested.

  6. #6 by Peter Whiterabbit on 04/07/2011 - 11:46 am

    War Room is used too often… it doesn’t seem to fit us. Even Wolf Blitzer had a show called the War Room. We have a creative group here. Hell we have a guy who made rabbits come to life. I think we can do better.

    Thoghts anyone?

    • #7 by dungeoneer on 04/07/2011 - 1:34 pm

      “War Room is used too often”

      I see that as a big selling point.

    • #8 by H.Avenger on 04/07/2011 - 4:54 pm

      I always like to use things that make people scratch their heads and hit the link. War Room would do that. As I said earlier, I had been calling GC7…..World War 7.

      I started calling GC a World War. Simply because every time I was reading the thread. There was nothing but carnage and mayhem in many cases. Our enemy does not really understand what was or is going on.
      It is like seeing a trained western army attack aborigines. The aborigines are getting machine gunned as they try to fire bows and arrows. In many instances, the mismatch is that blatant.

      World War VII or War Room VII?? Lets see what other creative stuff folks come up with.

  7. #9 by Creator on 04/07/2011 - 12:12 pm

    “War Room” is much better than General Comments.
    But, somehow, I think it is lacking the word White.
    “White War” or “White War Room” or “White Room” ??? Short is sweet. 🙂

  8. #10 by Genseric on 04/07/2011 - 12:14 pm

    Based on the premise that Warriors are those who are best fit to do battle in any given WAR, I am not sure that we are all beyond the realm of ‘novice’ when it comes to being Mantra Warriors. Especially when you consider the fact that a War Room consists of the best generals and intelligence officers tax payer money can graduate.

    I, for one, am still trying to establish exactly WHERE all of the pertinent lines of skirmish are/should be.

    My Daddy always said, “If it ain’t broke, ……”

    Besides Bob, “we ARE Samizdat damn it!” Lord knows they never had a War Room. Maybe “The Dead Drop?”

    If it absolutely HAD to be renamed, then I think something in the neighborhood of “The Green Dragon Tavern” would be in order. Maybe ‘Liberty Tree?’ How about The Guardians? I do aim to be a guardian of White children everywhere.

    Or how about ‘S.O.B.?’ – Sons of Bob? Students of Bob? Servants of Bob? Southern Order of Bob? Sweet Ole’ Boys?

    I’m kind of partial to “S.O.B. – Students of Bob.” It is sort of has that double entendre flavor to it.

    Oh well, whatever you do will be great.

    Thank you, Bob.

  9. #11 by shari on 04/07/2011 - 2:33 pm

    I think you guys are past just being “students” and are on to sterner stuff. I think War Room 7 works.

    • #12 by Genseric on 04/08/2011 - 1:12 am

      Personally, I am just a vessel for The Message. I aspire to become a student someday.

      I was lucky enough to be guided here by a White rabbit more nobler than I. I aim to do my small part in the constant struggle to end the genocide against White children and secure a future ‘for ourselves and our posterity.’

      Make ready!!!………..Aim!!!…………..Mantra!!
      (Another pinko scumbag bites the dust)

      Thanks Bob and BUGS.

  10. #13 by Lord Nelson on 04/07/2011 - 4:15 pm

    I like it!

    While we are on this sbject:

    ‘Pro-White Vs Dissident’

    I sugested we call ourselves Pro-Whites which is definetly a big improvment on “White Nationalist”. However, I noticed that Horus likes to use the term “Dissident”. I think it’s better because it does not use the trigger word “White” which as Horus rightly says, triggers a trillion Dollar buzz saw of Anti-White programming.

    Either way I am easy. If others feel “Dissident” is better then lets use it.


    • #14 by dungeoneer on 04/07/2011 - 4:45 pm

      We need to be able call ourselves pro-white to balance out the anti-whites equation.

      I don`t see it as an either/or issue though.I thought Horus` recent use of the word dissident was mainly to encourage us dissidents to think of ourselves in the proper light RE:Comparing our experiences with that of the dissident activity in the USSR.

      • #15 by Genseric on 04/07/2011 - 6:53 pm

        The fact that we call ourselves pro-White means that we ARE dissidents. That’s just the way it is under the rules and regulations of the current politically correct establishment. That’s the whole point. The two terms are synonymous by now.

        However, stating that we are pro-White is necessary, as you said. It lets everyone know what the name of the game is.

      • #16 by H.Avenger on 04/07/2011 - 10:34 pm

        We are actually Revolutionaries in the truest sense of the word. However, the commies have used up the word Revolutionary for the time being.

        So I switched to Dissident. Which I feel is just as appropriate and fitting.

  11. #17 by shari on 04/07/2011 - 6:17 pm

    How about No Genocide 7? Might draw in some curious white rabbits.

  12. #19 by 4MyNation on 04/07/2011 - 6:58 pm

    Before (again, before) I really understood what was going on over here at BUGS, “General Comments” really didn’t jump out at me. It was almost like things were a bit covert on purpose. A little later, I remember debating about whether or not I should put out links for and such on my YouTube. I didn’t want the opposition learning our plans or attacking Bob & Horus rather than the Mantra. Since then, my last few videos are pretty blatant advertisements for WRR and BUGS, and semi-open instruction of strategy. The Anti-Whites only occasionally bring up Bob or Horus, etc., and everything seems to go right over their heads. I’ve even got it to where Podcast #1 of WRR automatically starts playing if someone clicks on my name on YouTube. I think recruiting more BUGSters is every bit as important as the other activities. Let’s make other pro-whites transition into the world of BUGS as straight forward as possible. It takes long enough as it is for everything to “click”.

    I like “War Room”. I think that it would have jumped out at me a bit more when I first got here.

    That’s my two cents.

    • #20 by H.Avenger on 04/07/2011 - 10:43 pm

      I have never heard of an Antiwhite mention WWR. And have only recently heard Bob’s name mentioned. And hopefully I have the link to your videos. I am getting ready to put up a bunch of new ones.

      Everything we do goes over the Antiwhites heads. I address this in the next podcast (which should be out in a couple days). We actually have “demoralization” now working for us in regards to the Antiwhites……..They have no moral standards. And we are now imposing our terminology on them. That leads to a great deal of confusion.

      • #21 by 4MyNation on 04/08/2011 - 1:03 am

        I have seen them mention WRR on YouTube, but only occasionally – as if it matters, because they still jump right back into trying to debate the Mantra.

        You’ve already posted one of my vids on your site. It was the one where I strung together the three people saying the Mantra. This is one of the vids that originally got Coughlan’s panties in a bunch. The other vids are just 1) A Derek Black Show excerpt where they were using Mantra points 2) Excerpts from Bob’s last visit with Political Cesspool, and lastly a vid of me showing off the WRR business cards I had printed up (which worked because at least one other guy contacted me saying he’s going to do the same thing). My YT channel is here:

        Can’t wait for the new podcast!!!

  13. #22 by AFKANNow on 04/07/2011 - 6:58 pm

    I like War Room 7.

    It is the sort of intellectual honesty that is all too rare, and reminds us of the stakes involved.

    Remember, the Adversary already has War Rooms – they are called Mainstream Media, and Mainstream Education, and Mainstream Politics.

    I’ve been rereading Horkheimer, and I see so clearly the dog whistle they use to frame their arguments, and the techniques they use to destroy our right ot exist. “Arguments? These aren’t arguments. They are simply asteute observations…”

    I’ve had enough of mroe than FIFTY YEARS of being played fo a fool, for being Charlie Brown – fat, bald, impotent, fool (or worse, Homer Simpson, Charlie Brown thirty years on!), playing the Games of Others, folliwng the Rules of Others, using the Words and Phrases of Others, and never diresctly quesitoning why we never make headway.

    War Room is nice, but I prefer Fight Club.

    “First Rule of Fight Club IS?”

    To paraphrase Olver Wendell Holems, three generations of impotent, ineffective, imbecility is enough.

    • #23 by Roderick on 04/08/2011 - 12:31 am

      but isn’t the first rule of fight club that you do not talk about fight club? 🙂 and isn’t that contradictory to what we’re supposed to be doing? 🙂

      I like the War Room. I say we go with it until soemthing better comes along.
      “Gentlemen! You can’t fight in here, this is the War Room!”
      Dr. Strangelove had many funny quotes and this was one of them.

      And out of curiosity Bob, I wouldn’t happen to be the white rabbit who talked about the phrase “going viral” would I? It’s just that I remember bringing it up once and I don’t remember anyone else talking about it.

  14. #24 by James C on 04/07/2011 - 9:01 pm

    I’ve seen Gen Comments as a War Room for quite a while now.

    Genseric said that we may be novices with the Mantra, but as I see it we are the absoulte best in the world at cutting down anti-whites.

    It’s ok to be novice machine gunners when your enemy is armed with pointed sticks.

    I’m all for War Room

  15. #25 by ioannes on 04/07/2011 - 10:19 pm

    I vote for War Room 7. I have been on many high profile (skunk works) projects. The project team always calls the strategy room the War Room.

  16. #26 by Frank on 04/07/2011 - 11:42 pm

    Anti-white Interment Report

    AIR for short, AIR 7

  17. #27 by Genseric on 04/08/2011 - 12:28 am

    I’m all for whatever Bob and you all think will garner us more political capital. I want to WIN, by any means necessary. My children, OUR children, are counting on US. Godspeed brothers and sisters.

    Hunkering down in the Rabbit Hole,

    P.S. It’s about time someone created a favicon.ico for the wordpress pages. Either the Wasp or the Grasshopper would do. If someone needs the file, then I can crop the desired part of the banner and generate the icon and email it to you. All you need to do is put it in the same directory as the index.html or the equivalent. Email me if you need to.

    • #28 by Genseric on 04/08/2011 - 10:01 am

      Edit: It seems the favicon is on my ‘tabs’ today. It must have been my browser settings or something.

  18. #29 by Richard on 04/08/2011 - 12:35 am

    “War with the Whore Room” ?

  19. #30 by Wandrin on 04/08/2011 - 5:16 am

    Something more guerilla / samizdat / dissident sounding?

    I like “Fight Club”

  20. #31 by BGLass on 04/08/2011 - 9:02 am

    SOB, student of Bob–like that, too.

  21. #32 by fscott on 04/08/2011 - 11:16 am

    I like SOB. It betrays just the tounge in cheek sort of humor that makes the Mantra work. And thats what we are being called anyway.

  22. #34 by Scythian on 04/08/2011 - 12:06 pm

    How about WW3-Base #VII

  23. #35 by Gar5 on 04/09/2011 - 1:37 am

    I think we should stick with “War room”. It’s truthful to what we’re doing and it’s professional.

    “Fight club” sounds like we are just drunks looking for a brawl.

    “Anti-white Interment Report” is too long and the abreviated “AIR” is much too plain and boring.

    “WW3-Base #VII” it makes us sound like a conspiracy site. Even if WW3 is just around the corner…

    “No Genocide 7” is to the point, but the amount syllables just don’t feel right to me; we need it short and simple. I think the one Bob proposed is the best so far.

  24. #36 by PakehaRabbit14 on 04/09/2011 - 2:39 am

    Good day all, just as a idea how about “HomeBase” or “HQ” since this is where we all come home to learn and share new ideas, as well as getting some new targets, and most important where we all get our orders that keep us well trained and to stop us from going off track. Even those who do not leave comments here still come home here to learn tricks to use in the real world as well as online. But rather than dwell on names here shouldnt’ we be out taking down the anti-whites.

  25. #37 by OldBlighty on 04/09/2011 - 4:58 am

    I just wanted to say why I think War Room is the best name.

    War Room
    1. A room from which a war is directed.
    2. A room from which business or political strategy is planned.

    I remember a post of Bob’s a while back, where he pointed out that even though we are using words, we are fighting a war that is every bit as real, as one that uses guns and bullets.

    So as usual Bob chooses the perfect words to describe what we are actually doing and to get us into the right mindset.

    (I wish I still had that link, because I am unable to find it.)

  26. #38 by Peter Whiterabbit on 04/09/2011 - 11:36 am

    Since the mantra is a weapon used to kill anti-white genocidal policies in every white nation and only white nations, how about some “offensive” titles:

    – The Firing Squad
    – The Front Lines
    – The Arsenal

  27. #39 by Wandrin on 04/09/2011 - 1:33 pm

    ““Fight club” sounds like we are just drunks looking for a brawl.”

    On reflection i think that’s probably right – it’s not about fighting for fun, it’s about winning the war.

  28. #40 by AFKANNow on 04/09/2011 - 3:12 pm

    “Fight Club” does not “imply we are drunks looking for a brawl.”

    “Fight Club” is THE movie that deals directly with the gelding of the young American male, and the first step needed in finding his *ahem* “manly qualities.”

    Watch the movie, and recognize the phrase “Fight Club” has gone national, in the minds of the young men we wish to attract.

    Today, more than a decade later, you can go to ANY group of young White men in the late teens to late twenties, and go:

    “Hey, guys, what’s the First Rule of Fight Club?”

    At least ONE of them – and this is usually the Alpha Male – looks at you and says “DON”T TALK ABOUT FIGHT CLUB!”

    It is the heat of combat that leads to the light that burns away the lies they have built their lives around like the mist in the morning sun.

    THIS opens the door to the spiritual foundation of the Mindset of Masculine Competence, Masculine Effectiveness, Masculine Power – it’s the Red Pill that moves them from thought, to purposeful activity, the activity of Conquest.

    The kettlebell guy, Pavel, began one of his short sales videos by looking squarely at the camera, and saying, in his Spetsnaz Drill Instructor Voice:

    “COMRADES! Are you tired, weak, soft in the middle, flabby all around? COMRADES! Fight the Pussification of America! Follow me!”

    Bumper sticker:

    Picture of The White Rabbit, with the words:


    • #41 by Gar5 on 04/09/2011 - 6:49 pm

      I’ve never heard of “Fight club” and I am in my late teens; most people my age like Rambo. It could be because I’m not an American though.

      I’m just not so sure about it, we need something that can attract a wide scope of audiences, this stops our enemies and the public from negatively stereotyping us as just “a bunch of men looking for a fight”, that’s all I’m saying.

      Remember, this war isn’t just one patch of open grassland; our enemies haven’t succeeded this far only because they had more money and people than us.

      We need people of all walks of life and trades to stay on the same message. If you have mechanics, bakers, salesmen, nurses, office workers, etc, all saying the mantra to each other…and then you have academia and the government trying to ignore it, any sane person would go for the normal folk in the streets.

      If you have two specific groups of people that are fighting each other, I don’t thin it’s going to attract a lot of public attention.

      That’s just my viewpoint on it.

  29. #42 by Wandrin on 04/09/2011 - 8:56 pm


    Your description is a much better way of putting why “Fight Club” would appeal to a certain type. I particularly like it. But i think maybe that’s what’s wrong with it. It sounds bare-knuckle when BUGS is really more like Bletchley Park (WWII codebreakers) or PsyOps – brains over brawn.

    “I remember…even though we are using words, we are fighting a war…”

    Yes. Everything should make a point. Even the name of the place people go to sharpen their arguments.

  30. #43 by Scythian on 04/10/2011 - 11:51 am

    When the ONLY logical counter to the Mantra is White-Genocide, guess what? WW3 already started.

  31. #44 by AFKANNow on 04/10/2011 - 3:20 pm

    In reply to the (constructive!) critics of Fight Club:

    In comment 22 (above) I said:

    Remember, the Adversary already has War Rooms – they are called Mainstream Media, and Mainstream Education, and Mainstream Politics.

    I’ve been rereading Horkheimer, and I see so clearly the dog whistle they use to frame their arguments, and the techniques they use to destroy our right to exist. “Arguments? These aren’t arguments. They are simply astute observations…”

    I then realized we are nullified before we hit the field of battle, by making what I call the Oliver Error, named after the late Revilo Oliver.

    I wrote:

    I’ve had enough of more than FIFTY YEARS of being played of a fool, for being Charlie Brown – fat, bald, impotent, fool (or worse, Homer Simpson, Charlie Brown thirty years on!), playing the Games of Others, following the Rules of Others, using the Words and Phrases of Others, and never directly questioning why we never make headway.

    In further comment, and reply, let me note that we have wasted decades, fortunes and lives – time that can never be regained, and lives that have been wasted in the actions of futility, rather than effectiveness, because we made the Oliver Error.

    The Oliver Error defined:

    (1) Being rational with the irrational.

    (2) Trying to reason with people who are trying to kill you, and destroy for Family, your Posterity, Christianity and Civilization.

    The mindset of the academic is needed to understand the magnitude of what we face, and develop constructive alternatives.

    The mindset of the Warrior is needed to make you overcome the siren call of the paste-jewel of middle class respectability (HT: Alex Linder).

    Achieving the mindset of the Warrior – the mindset of Conquest – can only be developed by acknowledging your right to fight BACK!

    That is the only mindset that will carry you forward, past the scorn of your relatives, the mockery of your friends, and the social isolation that forces you to grow, vertically, and be a better man, or die the thousand small deaths Charlie Brown and Homer Simpson die, every day.

    Until the Mantra, and those who support it, take the field, we might as well have the prettiest sword that has never been unsheathed.

    Sheathed, it is worthless, an expensive paperweight.

    Unsheathed, and trained by fellow Warriors at Fight Clubs, it is a very impressive tool; wielding it correctly, forcefully, and with skill, requires training AT Fight Club, to regain the mindset of Conquest you first realized you had a RIGHT to have, at Fight Club.

    First Rule of Fight Club IS?

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