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Posted by Bob on March 16th, 2013 under Coaching Session


I have written many, many press releases.

The first thing you have to do is forget about YOU.   There are two groups who matter.   One is the person and/or cause you are writing FOR.   The other is the person or persons who might publish it

No press release sounds at all like TOO or the usual comment here. photo obama_zpsc0b85ae0.jpg

When it came to the person I am writing it FOR, President or wildcat striker, I really looked forward to the look on their faces as a coal miner or trucker or Southie heard the exact words, in his own language, fitting precisely into the press release terminology.

Likewise, the press lapped it up.   The reporter is there like every other working person, looking forward to quitting time when he can go home to his liquor and his divorce.     He wants it to sound as if he had been sitting right there with the subject, as I had.   And that’s the way I made it sound.

Notice there is no “in other words” here.   I made it QUOTABLE.

There were over thirty replies to “Racism is a Hate word.”

I finally asked if anyone could claim their in other words was as quotable as “Racism is a Hate word.”

More replies, but not one addressed that.

The philosophy here is that of the Mantra.  It takes a lot of work to produce something people can’t help but use.

I have said many times that I got my picture on the front page of the New York Times.   I did it because the reporter had to use my picture because I wrote his article for him.    After that many quotes in the article, my picture had to be used.

All this is practical stuff.   On the work page, they hash this out because in the heat of battle you can’t be a windbag.

Attack slogans are short or the attacker is dead.

  1. #1 by Lord Nelson on 03/16/2013 - 8:02 pm

    “Racism is a Hate word.”

    I get it. I understand it. And I am using it.

    Also: Racism is a hate word used by haters. Why do you hate so much?

  2. #2 by J Locke on 03/16/2013 - 10:00 pm

    Thank you for posting about press releases and your history with them.

    How should we use “Racism is a hate word” in a press release form?

    • #3 by OldBlighty on 03/16/2013 - 10:49 pm

      “How should we use “Racism is a hate word” in a press release form?”

      As the title.

      As I was listening to Adelhiem’s debate, I was thinking several times, he could have corrected the anti-White whenever he used “racist”, by pointing out that, “Racist is a hate word” and when the anti-White questioned it, explain why it is a hate word. We all know that word is used almost exclusively against Whites, in all White countries. We all know it is intended to incite, demonize and intimidate White people.

      “Racist is a hate word” would have disrupted the anti-White’s flow every time. The anti-White would be forced to give up that word, or defend it by tailgating.

      • #4 by J Locke on 03/17/2013 - 12:13 am

        Does the press release have to have a newsworthy story that illustrates how racism is a hate word? That’s the hard part.

  3. #5 by Jason on 03/17/2013 - 12:06 am

    I was going to write a 500 word essay in response.

    Seriously, this does help clarify what we should do.

  4. #6 by Jason on 03/17/2013 - 12:39 am

    To understand this point requires realizing the world is not a conspiracy run by a few people in a dark room. If you think that way, you never even think of how to influence the public at large. Instead, you waste your life trying to “expose the conspiracy”.

  5. #7 by timeforfreedom on 03/17/2013 - 4:42 am

    “HATER is a hate word”

  6. #8 by timeforfreedom on 03/17/2013 - 4:43 am

    “Nazi is an anti-White Canard”

  7. #9 by timeforfreedom on 03/17/2013 - 4:45 am

    “Anti-racists PUSH White Genocide”

  8. #10 by timeforfreedom on 03/17/2013 - 4:47 am

    “ANTI-RACIST HATE White Children”

  9. #11 by timeforfreedom on 03/17/2013 - 4:48 am

    “ANTI-RACISTS RAPE White Kids”

  10. #12 by timeforfreedom on 03/17/2013 - 4:51 am


  11. #13 by timeforfreedom on 03/17/2013 - 4:53 am


  12. #14 by timeforfreedom on 03/17/2013 - 5:00 am

    “Multiculturalism is White Genocide”

    “White Flight is a nice term for Ethnic Cleansing”

  13. #15 by timeforfreedom on 03/17/2013 - 5:02 am


  14. #16 by timeforfreedom on 03/17/2013 - 5:03 am


  15. #17 by timeforfreedom on 03/17/2013 - 5:04 am


    • #18 by Jason on 03/17/2013 - 5:10 am

      One post would be better than 11 … well now 13+.

      • #19 by timeforfreedom on 03/17/2013 - 5:43 am

        I want blood…their blood…give me their blood..I want more blood…I want all of their blood…I will bathe in their blood

  16. #21 by timeforfreedom on 03/17/2013 - 5:06 am


  17. #22 by timeforfreedom on 03/17/2013 - 5:07 am


  18. #23 by timeforfreedom on 03/17/2013 - 5:13 am


  19. #24 by timeforfreedom on 03/17/2013 - 5:29 am


  20. #25 by BGLass on 03/17/2013 - 7:40 am

    @ “timeforfreedom’s”



    timeforfreedom uses Mr. Whitaker’s hard work on “white Genocide” merely to single out and bash one of the most maligned white groups in existence, one of the white groups most affected by the anti-white campaigns.

    timeforfreedom helps the pro-white genocide agenda.

  21. #26 by Daniel Genseric on 03/17/2013 - 8:12 am

    Nobody bothered to take what Bob wrote three days ago and see how it was derived through mantra thinking. So, I will complete the lesson:

    “Racist is a Hate word” BECAUSE “Racist means WHITE.”

    The two are linked. The two elicit real hatred.

    • #27 by J Locke on 03/17/2013 - 9:25 am

      DG, we probably all knew that. You should probably write a few press releases since you write brilliant mini-Mantras.

  22. #28 by daedalus on 03/17/2013 - 11:27 am

    ‘White Privilege’ media talk
    masks Haters’ move for White Genocide.

  23. #29 by mandela on 03/17/2013 - 3:18 pm

    ‘Home to his liquer and divorce’ – that is funny.
    DG, did you write the ‘If I hated a race’ mini mantra?

  24. #30 by FirstTube11100 on 03/17/2013 - 10:26 pm

    “‘Anti-racists’ are against White people”


    “Those against ‘racism’ are anti-White.”

    That’s K. I. S. S. – “Keep it simple, sonny.”

  25. #31 by Alice Teller on 03/18/2013 - 2:00 pm

    May I commend the Facebook group This is Europa for their brilliant use of the mantra. They combine wonderful photos of the glories of Western Civilization with topical news article which prove the truth of the mantra. Easy to post and share.

  26. #32 by Iceknight on 03/18/2013 - 2:13 pm

    Yes Alice, This is Europa is a brilliant example of how the modern pro-White movement should be promoted. Get people interested and then throw in the Mantra to show them what will be lost. 8000 members and rising!

  27. #33 by Nordoxen on 03/18/2013 - 5:25 pm

    Here is the link to This is Europa. Everyone should join it that hasn’t already and support it.

    Also here is a new mantra video featuring Bob Whitaker if you haven’t seen it already.

  28. #34 by Nordoxen on 03/18/2013 - 5:34 pm


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