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The BUGS Academy of Creative Advertising

Posted by Bob on January 8th, 2014 under Coaching Session

It would not bother me in the slightest if some of our BUGSERS learned ultra-state of the art advertising right here and ended up rich.

I just wrote a two-minute You Tube for HD with his live acting and a little help from other BUGSERS. They were of course concerned about doing it right.

My response was, “DO it, THEN we can do it right.”

In the YouTube area, I like to think that White Rabbit represents a Hollywood, California approach at one end and Ole Bob is White Trash, South Carolina at the other. WR has expertise and a reputation. He must succeed.

I, on the other hand have nothing to lose here. Whereas WR’s hard won reputation can suffer if he screws up the first cut, I can make another one and another one and so on ad infinitum

By definition, when I screw up, practically nobody will notice.

My one big problem is that people plan and plan and never DO anything.

Our sign campaign goes all the way back to the Burma Shave signs of the 30s, our YouTubes could be miracles of simplicity, but only if they do NOT take themselves so seriously they don’t get anything done.

As web technology leaps forward, we can learn to leap wth it. Ours is an advertising campaign, and what you learn in this advertising campaign you can apply in all the others.

  1. #1 by -daedalus- on 01/08/2014 - 3:53 pm

    Why the “White Trash” self designation?

    Feel like sugar cane being thrashed by Negro slaves?

  2. #2 by Mimmy Jarr on 01/09/2014 - 2:29 am

  3. #3 by Laura aka minervia on 01/09/2014 - 8:08 am

    FANTASTIC work Jimmy and Crew!!

    There is nothing more powerful than what you have done in this video. Forcing the conversation in people’s mind, by White and normal people!! Love the little kid and the bagpipes!! Keep up the GREAT work!!!

  4. #4 by Mimmy Jarr on 01/09/2014 - 10:15 am

    Thanks Laura. That kid’s Full Quid, isn’t he?

    He’ll probably have Ole Bob more choked up than he’s been since he checked on David Duke’s dog. 🙂

  5. #5 by Horus on 01/09/2014 - 11:51 am

    So WRR is the Beach Boys straight from California and Bob is poor Ole White Trash banjo player from SC….who just happened to teach the Beach Boys. lol

  6. #6 by Mimmy Jarr on 01/09/2014 - 12:42 pm

    Lest he lose the consistency of his message, Bob never plays an instrument with more than one string.

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