Bob wrote in a comment to HD’s article: “Psychological warfare vs. building a movement”:
‘The Mantra approach first attacks the hypnosis anti-whites have to use here. […] If you think about it, Mantra statements sound a lot like what you would say to break the spell of hypnosis.
That spell of a Dream World is broken when the long, hypnotic stream of clichés is interrupted by real world words like “genocide” and “chasing whites down.”’
Here is another important comment, by Horus:
…’I have been saying non stop that CodeWord is the heavy hitter in the Mantra. CodeWord means that someone is hiding something. Something nefarious is going on. And it draws in and ON the subconscious. Very important.’
http://www.whitakeronline.org/blog/2014/04/08/expressing-the-new-reality/
To expand on this: ‘it draws in and ON the subconscious’. 
The “chasing DOWN” meme is also in this category. Note also “tear DOWN this wall”. DOWN. The language is hypnotic. As many here probably already know, it’s a word hypnotists use to communicate directly with the unconscious/subconscious mind.
Also the term SUBbasics.
Even the wording “SELF-Hatred is Sick!!!” – it’s the same category of words that draws in and ON the subconscious. SELF.
And that’s one of the most characteristic attributes of Bob’s work. It works especially on the SUBconscious mind.
The conscious awareness may find it too obvious and therefore unintellectual, but later the new way of seeing the world rises to the surface.
#1 by Henry Davenport on 07/07/2015 - 12:39 am
Thanks for the reminder about that particular importance of “code word.”
It’s a reason for makers of signs and banners to include it when they can make room for it.
“… later the new way of seeing the world rises to the surface.”
I opened a google alert on “anti-White” for the first time in a long while, and I was amazed at what a standard term it seems to be becoming.
Real-world magic!
#2 by Yankee Rebel on 07/07/2015 - 2:46 am
I did not take to the “self-hatred is sick” meme at first, but it had a power in my mind that stuck so much that I found myself using it very quickly. That is a sign of a good meme.
#3 by WmWhite on 07/09/2015 - 11:07 am
Story told me by someone I’ve helped convert to Mantra thinking:
He visits different churches but one he frequents more than others is a majority white congregation in a medium sized town. The ministers beautiful ‘white’ daughter just married a black; who has few job prospects.
He mentioned this to a WW2 era white “octogenarian” woman he speaks to occasionally.
She said, “but he always dresses so well, speaks so politely, knows his bible and is very good looking.” My friend said he was momentarily set back by the utter superficiality of this otherwise very conservative woman’s fanciful and lascivious remark.
He told me he then smiled and said, “God created different races, why do you think anti-whites believe He now ONLY wants whites “chased down” and blended out of existence? That’s genocide you know.”
The conversation ended quickly.
#4 by Bob on 07/09/2015 - 2:23 pm
Thanks, YR!
This made me realize that WHITE SELF-HATRED IS SICK might be the basis of a whole new phase of our campaign.
It is VERY hard to call that Hate.