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“It’s okay to be white” and “White self-hatred is SICK!!!”

Posted by Wuntz Moore on December 26th, 2017 under Politics

[This article was originally written for a broader audience at and, where visitors to BUGS may post comments to it]

Hats off to the alt-right for its brilliant meme “It’s okay to be white”! Anti-whites look like fools when they react angrily to it, and the meme rouses hearty cheers from whites* who are sick to death of anti-whites pounding them in a zillion ways that it’s NOT okay to be white. The meme brings whites a small step closer to a restored sanity from which they can turn back White Genocide.

A downside of the meme is that the reason it fits the present moment so well is because it doesn’t step very far outside the present moment’s anti-white conditioning. Whites can believe “it’s okay to be white” while continuing to think it’s also “okay” for their countries to be flooded with third-world races, who of course are also “okay.”

Only a race that has been made sick with self-hate passively allows other races to invade its countries and blend it out of existence. Bob Whitaker’s meme “White self-hatred is SICK!!!” backs up whites’ most important meme of all, White Genocide.

But unlike the immediately accepted meme “It’s okay to be white,” the meme “White self-hatred is SICK!!!” needs to be hammered hammered hammered over and over and over, just like the White Genocide meme itself, before it will be accepted, since asking whites to realize they are sick asks for a bit more than just asking them to feel “okay.”

If pro-whites aren’t willing to do the work of hammering over and over the deeper and more difficult White Genocide meme and the memes that support the White Genocide meme, and instead they rely largely on incremental, immediately acceptable memes that are fun to invent and fun to use but change white consciousness only slightly, because they don’t step very far outside whites’ existing mental conditioning, whites may be long gone from this earth before they are woken up to the program of genocide that anti-whites are carrying out against them. Bob (Whitaker) often told us that when things get too easy, we should check that we haven’t wandered off course. Thirty years from now we don’t want whites to be saying “It’s okay to be white,” we want them to be saying, “We stopped white genocide.”

“It’s okay to be white” gives a still demoralized white population something they can grab ahold of immediately to gain buoyancy in a sea of anti-whitism, which puts those whites a step closer to eventually being rescued from that sea of anti-whitism. And of course any meme that so effectively makes anti-whites who react look like idiots gets an A+ for that alone. The meme works well with “White self-hatred is SICK!!!” in the present moment, and it’s apparently a lot of fun to spread — thanks are due to our alt-right brethren also for their exuberant spirit that buoys us all!

We BUGSers strive for a larger later harvest by shouldering the less gleeful work of sowing the meme “White self-hatred is SICK!!!” and the other “late bloomer” Bob Whitaker memes that back up the White Genocide meme.

Everyone is of course invited to join us. Below are the most important of the memes linked just above. Some of you who are new to these phrasings may feel they are odd at first, but they were very carefully crafted by Bob Whitaker** and will slowly sink into you and into your white audiences, guaranteed:



Anti-racist is a code word for anti-white

Diversity is a code word for White Genocide

White self-hatred is SICK!!!

“Diversity” means chasing down the last white person

The Mantra


* For example, Jimmy Marr, the energetic Northwest activist who has displayed various memes on his truck, is reported to have said that “It’s okay to be white” got by far the most positive comments of the various memes he’s displayed.

** Bob Whitaker, who founded BUGS and recently passed away at the age of 76, was a genius whose varied career included writing memes for Voice of America.

*** “White Genocide” and “AntiWhite” weren’t creations of Bob Whitaker. The phrases had been marginally present in the pro-white world for a good while, but it was Bob who not only realized their potential but was also able to attract a group, the BUGSers, who hammered them into the mainstream where they have their present strong foothold. Keep hammering them!


April 1, 2018

Take the Pledge! Tell W. Va. Governor Jim Justice on April 1, 2018, “White self-hatred is SICK!!!


Screen Shot 2017-12-23 at 2.03.26 PM



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  1. #1 by Krishna Dharma on 12/26/2017 - 8:54 pm

    It’s not ok to be #AntiWhite. White self-hatred is SICK

  2. #2 by WmWhite on 12/27/2017 - 2:35 pm

    Good article.

    The DrudgeReport today has an article from the ‘New York Post’ entitles “Enormous Penis Pops up in NYC” where the writers fantasize about the virtues of this three-story phallus displayed for ALL to see on Broome street (to include little children).
    But these same reporters, I am sure, would rail against an ‘8 by 11-inch’ sheet of paper taped to a doorway if it said: “It is OK to be WHITE.”

  3. #3 by Wuntz Moore on 12/28/2017 - 12:19 pm

    Folks, let’s not have the “echoes” on BUGS. Any of us who’ve been here awhile can’t possibly have any doubt what Bob’s view of that would be. I can almost feel the muddy boot bouncing off my head.
    I removed the echoes from a couple of posts on BUGS.

    Plenty of other people, pro-white and anti-white, will be hard at work making the absorption of our memes depend on the willingness of white audiences to hold pro-whites’ traditional suspects responsible. And there is no such “willingness” in the world’s mass white populations today, only unwillingness.* We don’t need to pitch in and help make our memes and ourselves just part of the same-old-same-old to the highly conditioned white populations in the world.

    Don’t be misled, as possibly I was a little bit in this article, by high exposure to the exuberance of what is still a very small pro-white upsurge in the form of the free-wheeling “alt-right.”

    So “free-wheeling” that they can’t keep their focus on White Genocide. Many of them apparently feel that that fact is so extreme that it would detract from what, in their blind loss of perspective from inside their small exuberant bubble, they consider their progress in waking up whites to the culpability of the usual suspects.

    Let’s suppose their progress in that particular area has quadrupled. Consider that when your influence starts at one tenth of one tenth of one percent and quadruples, your influence is then four tenths of one tenth of one percent, and the mass white populations of the world remain conditioned to consider you naziswhowanttokillsixmillionjews.

    In my more down moments, the alt-right seems to me a continuation of blind stormfront self-absorption, with more razzle dazzle.

    White Genocide is what the alt-right is battling against, but they won’t accept that as their focus, and so they remain unfocused.

    I’ve been listening to podcasts at Horus in his “This Week in White Genocide” podcasts, with a couple of co-hosts from the alt-right, in my opinion does a superb job of laying White Genocide and the Mantra approach in front of them, over and over, but in what I can see so far it doesn’t “take” — in their own podcasts they sometimes touch on WG, but it and the Mantra approach appear to be experienced by them as an effort that is foreign to what they are doing. And they admit that what they are doing wasn’t thought out, that they just began doing what they do (mocking anti-white tropes by adopting and exaggerating them), and then developed a theory to justify it afterward.

    That’s in extreme contrast to how Bob designed and developed BUGS’ approach.

    When Trump came along, he was obviously a phenomenon that BUGS could use, and we used him well, e.g. including his name in the titles of our meme-messages displayed at the White House, which provoked media coverage that repeated our memes.

    Now the alt-right surges up, ballyhooed by the media in a manner similar to its much larger attention to Trump, and it’s tempting to think that we could somehow use the alt-right too as a conveyance for our material, just as we used Trump.

    But how to do that very effectively has so far eluded us in my opinion. I’m beginning to regret having even begun spending time thinking about it!

    *”There is no such ‘willingness’ in the world’s mass white populations today, only unwillingness.”

    Let’s suppose I’m wrong about that, that the many tens of thousands of downloads some alt-right podcasts are getting indicate a huge change in the receptivity of young whites to consider pro-whites’ usual suspects responsible.

    Even if that were so, there’s no need for us to distort and dilute the effect of our material by taking part in that.

    The moral imperative (enforced by guilt-tripping and accusations) to preach the Word about the joos is the pro-white religion, and it seeps into the pores of any of us who spend time in the pro-white culture. That happens in the same way that the religion of PC anti-whitism seeps into the pores of anyone who lives in the larger anti-white culture. But except for Bob’s scoldings, there’s no project of deconditioning for pro-whites who want to wake up mass white populations to White Genocide but feel they must also “preach the joos.”

    The pressure to give in to that will exist as long as BUGS exists, and the day BUGS surrenders to that will be the day BUGS ceases to exist.

    • #4 by Secret Squirrel on 12/29/2017 - 1:26 pm

      Thanks for the reminder Wuntz. It is the religion of doing what doesn’t work. They ruined Twitter doing it and soon they will ruin the internet for all Pro Whites. The joos don’t have to beat these guys, they beat themselves.

      I’ve been watching their latest train wreck, that being Paul Nehlen on Twitter. Up until recently he’d created an excellent Normie Pro White Who Won’t Back Down character, and was running an effective #shallnotcensor campaign. Then he associates Kevin McDonald’s work with it and it all goes to hell. The last tweet I saw, he is grovelling to the mob and saying he’s a conservative who supports Izzy.

      Oh and now he is saying he is reading a “scholarly book” on Islamic law. lol

      Like Bob said, “It doesn’t work.”

      • #5 by Krishna Dharma on 12/29/2017 - 9:14 pm

        > a “scholarly book” on Islamic law.

        Like it matters what religion the overpopulation of the third-world claims to practise.

        Anti-Whites demand that every White country and only White countries bring in all these non-Whites and assimilate with them.

        That’s genocide of our race, not a theological debate for scholars.

      • #6 by Wuntz Moore on 12/31/2017 - 3:01 pm

        Right. If an enemy is a lot stronger than you are, you don’t walk up and slap him in the face. You figure out a way to subvert him.

        Bob’s methods subvert all anti-whitism from whatever source.

        Paul Nehlen seems like a babe in the woods — I wish he’d wander over to our campfire and learn a few of our songs.

        • #7 by Secret Squirrel on 12/31/2017 - 10:08 pm

          Here is what I am noticing: The more our side talks about them, the stronger they get. Talking about them incessantly is having the opposite of the intended effect.

          Due to the Alt-Right Jewing campaign on Twitter, the anti-Whites were handed the moral authority to ban thousands of our people from social media, and appoint a Jewish group the official censor of the world’s most titanic social media platforms, and no one in normie land is noticing or caring. Does this sound like they are getting weaker or stronger?

          Something else I’ve noticed: When the other side talks about White Genocide they get weaker. FOR THE FIRST TIME IN HISTORY an anti-White professor lost his job and it was only because of Bob Whitaker’s White Genocide campaign. The David Dukes and Jared Taylors IN THEIR ENTIRE CAREERS, did not cause a single anti-White to lose their job. The only people that lost their jobs using their methods were Pro Whites.

          You nailed it when you called what they practice A RELIGION. A RELIGION is believing in something without physical evidence. They believe their methods work but there is no physical evidence that they do.

          “Paul Nehlen seems like a babe in the woods — I wish he’d wander over to our
          campfire and learn a few of our songs.”

          The reason they refuse our methods is they are not interested in real power, they want to be popular instead. They want to be the coolfunnyguy that everyone likes, so they choose the feel good memes. However Whites can’t defend themselves with feel good memes. Whites need memes that hurt anti-Whites. Memes that put anti-Whites on the defensive.

          “It is NOT okay to be anti-White.”

          You can have money and be popular, but you can’t have power too. You can have real power, but you can’t have money and popularity as well.


          • #8 by Wuntz Moore on 01/01/2018 - 4:38 pm

            Yours is probably the best critique that’s been written about the alt-right.

            They make stopping White Genocide depend on two miracles: convincing whites that the racial group sanctified by the Holocaust is the mastermind of all evil, and being able to defeat that racial group by attacking its power head-on.

            The early results of attempting the latter in the face of a hugely stronger adversary are apparent.

            The alt-right is caught in a trap that’s largely of its own fashioning, and it’s up to them to think their way out of it, since they seem to barely know that we and our methods exist.

  4. #9 by Asgardian117 on 12/29/2017 - 1:54 pm

    Hello everyone.

  5. #10 by Laura on 12/29/2017 - 2:25 pm

    Totally agree, Krishna, “It’s not ok to be #AntiWhite. White self-hatred is SICK!” This is the perfect meme combination.

    The “It’s OK to be White!” campaign did stir up the anti-whites but from a BUGS perspective this is a VERY weak meme. It goes no where. To me that meme seems no different from the “Love Your Race” meme. It feels so week and on the defensive.

    AS BUGSers know, WE are the interrogators, we are the ones charging the anti-whites, the “It’s NOT OK to be anti-white. White Self hatred is SICK!” are memes that are going on the ATTACK!

    Bob taught us about consistent messages and their effectiveness. And over the past few year we have seen the effect OUR memes have had. HUGE. And all from this tiny group at BUGS.

    BUGSers, each of us are now in charge of teaching Bob’s successful method. What We do WORKS! We’re not here to entertain.

    Keep leading the way, BUGSers. Stay in formation. Make Bob proud!

    • #11 by Krishna Dharma on 12/29/2017 - 8:43 pm

      The “It’s OK to be White” campaign has created racial conversations we can enter to make our points.

      A great meme from @BrurRabbit on twitter is “#AntiWhite elites are hit men. The best hits always appear like suicide. #WhiteGenocide”
      This is a PERFECT response to “White countries are committing suicide!”

      Our consistent message WORKS. Don’t lose sight of that, BUGSERS. As the Overton Window shifts to racial discussions just keep hammering “‘Anti-Racist’ is just a code word for anti-White.”

  6. #12 by Asgardian117 on 12/30/2017 - 9:24 pm

    I have a lot to say about the Alt Right some good some bad. I spent a lot of time out there in the wilderness and it is a interesting place. Ive been on a ton of their shows and always tried to bring it back to our terminology, it wasn’t always easy but it worked.

    On the topic of Paul Nehlen, he had a pretty good shot up until about two weeks ago. Idk who is feeding him talking points but they are not correct.

    Someone is telling these kids to scream “it’s the joos.” They don’t realize that there is a gag reflex and at the same time it garners them more public sympathy.

    This needs to be corrected, it’s ok to joke but it is becoming the focal point of their discussions, instead of pro white talking points and free speech for whites.

    • #13 by Wuntz Moore on 12/31/2017 - 2:49 pm

      Hey! It’s great to see your username here again! 🙂

      I think it was on Horus’s “this week in white genocide #30” — I’m not certain — that I heard one of his alt-right co-hosts wonder what had happened to you, and say they wished you were still there. You got that fellow wishing in the right direction!

      “Someone is telling these kids to scream ‘it’s the joos.'”
      I don’t think anyone has to tell them. They soak it up from the general pro-white environment, just as “normies” soak up anti-whitism from their environment.

      “This needs to be corrected”
      Possibly some of the newbies could be convinced. That would be great.

      Best wishes, Asgardian! 🙂

  7. #14 by M Stevens on 01/08/2018 - 8:59 pm

    It’s really re-assuring to see that there are some thinking people among pro-whites (don’t ever call yourself alt-right even if you did it before).

    This “It’s OK to white campaign” is and was hailed as a masterpiece everywhere except here and by a few people (me included) on another platform. When I first saw the slogan I cringed, literally, because of its defensiveness.

    As someone who’s been observing the alt-right for about two years this trajectory they’re on was clear to me from the beginning. Why? Because of talking about the Jews even a little bit (this always leads to how Hitler did nothing wrong). Bob was right, of course. It’s a sickness.

    That’s were we are. We’re with a bunch of losers, misfits and defectives on “our side” — and even saying they’re on our side is a little too complimentary. In fact, this is the only potential the alt-right has. Society is so screwed up that a lot of young people become defective. But, to point out the obvious, a movement filled with such people will go nowhere.

    The only quibble I have with what Wuntz Moore has written is that I don’t think the It’s OK to be White campaign had any actual success. That a few lunatic liberals freak out isn’t exactly news. And where is that slogan now? Nowhere. Perhaps I’m being prejudiced towards it because of my initial disgust reflex.

    “It’s not ok to be #AntiWhite. White self-hatred is SICK!”— great combination there, Laura.

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