Archive for June 24th, 2016

Just So Reporting Leads to Sucker Punches

Posted by Bob in Coaching Session, How Things Work on 06/24/2016

The British Public is Asking Why Pollsters Didn’t Warn Them of Brexit Vote.

52% of the British public voted to pull the UK out of the EU. photo pollsters.jpg

Then there was this lead article saying that the “British public was upset at pollsters not telling them what THEY were about to do”.

WHICH British public did which?

Nobody else will notice this.

The answer is that the pollsters didn’t see anything coming because they have no idea who The British Public IS!

WHICH British public? The one that voted Brexit or the one that was astonished at what THEY did?

Every single article attacked Brexit.

Then the Brits voted for it.

It’s not at all surprising the pollsters got caught with their pants down.

And there doesn’t seem much hope pollsters will get anywhere by reporting on two different “British publics.”

Maybe they need to stop reinforcing each others ideas and start asking the PUBLIC about the public.

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