For organizing swarms you could use this site to make a toolbar, http://www.conduit.com/
If you made a site, or had someone make a subdomain of an existing site, you can set up wordpress to allow multiple user to post links on it. Then those posts go out via rss to the toolbar.

Here is another idea for reaching the masses- set up a small autodial robocall type operation. Political calls are exempt from the do not call regulations, so you could have a computer autodial people all day and push poll them. It wouldnt have to be a computer voice, you can have a real person record the questions. Here is an example of how it would work: Hello, would you be willing to participate in a quick poll from XYC Generic Polling? Press 1 for yes. On the statement Africa is for Africans,press 1 if strongly agree or 2 if you disagree. If someone wanted to flood each and every African homeland with tens of millions of nonafricans,would you 1 support it, 2 oppose it

Link to sample equipment
http://www.usautodialer.com/PCIDialer1.html
Sample costs, not sure if the 4 magicjack digital phone line would work, if not than change that to a monthly phone line cost with unlimited long distance.

Someone could probably even make a nice side business out of this, or at least have it fund itself and other projects(like radio ads/mailers/etc) by renting out the autodialer to mainstream candidates during election times, and then running the other poll during the other 90% or nonelection times.

Turn Key 4 line Autodialer computer with software $549.00
Per Line Costs
MagicJack Phone line 1 Year with Unlimited Long Distance 35.00
Thin Client Computer for phone line 75.00
1 Line Setup Total $659.00
Then 20 dollars per year for the phone line
4 Line Setup Total $989.00
Then 80 dollars per year for 4 phone lines

Another suggestion is to create a children’s book. Anyone can publish a book with print on demand at Amazon createspace these days. Look at how much attention “Heather Has Two Mommies” and other books like it have received because they are controversial. If a children’s book with mantra concepts was made, and then some were mailed out to various teachers and places for “review”, maybe it could make a few local news stations? Another way books could be used is for keyword targeting and domain ranking.