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You Owe Me Something for Reading Bob’s Blog

Posted by Bob on December 11th, 2005 under Coaching Session, How Things Work


I don’t need money, so the fee for reading this blog is in another currency.

Comments are good, but they are not enough. What you really owe me is a real effort.

First of course, you owe it to me to spread the thoughts you get from this blog.

Second, you owe me some advertising. If you feel you benefit from my writing and the financial cost to me of
this blog, you owe me advertisement. This is a debt of honor.

At least once a week, you should make a real effort to get someone who may like or benefit from my work to read this blog.

This means a REAL effort, not just a passing token mention. I do not ask money, but advertising and sales represent the sort of effort that people get paid for. Think of yourself as someone who is getting PAID to sell a product. This is WORK.

A real advertiser must find a target audience. He must check regularly to see if the target has indeed read the blog. He will talk to that person about things in the blog. A good salesman or advertiser does not hesitate to drive the target up the wall with repetition.

How many times have you seen the same advertisement for a product?

That is what you owe me, and it is not easy. Most of you would rather have to send money.

Don’t take the target’s “I looked at it” for an answer. In the first place they are probably lying. In the second place they just looked to keep you off their back and won’t look again.

Peter, I believe it is, keeps saying he is hooked on this Blog. But to hook them on it, you have to keep after them. Outside of crack cocaine I don’t know of any addict who has been hooked by just trying a narcotic once. Keep discussing what I said or, more important, what I said and what it made YOU think of.

If you could make comments about your missionary efforts in comments here, it would help enormously in reminding others of their obligation.

This is a debt of honor. I have too much pride to BEG you to do it.

If you want to let down a tired old man who is spending his last days trying to spread the truth, I am far too proud to try to make you feel guilty about it.

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  1. #1 by Simmons on 12/11/2005 - 7:19 pm

    Working on it

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