Don’t ever underestimate the importance of preaching to the choir.
Christianity, whatever you believe about it, was the most successful movement in history. Even an athiest who does not study the history of Christianity is a fool.
Those who spread Christianity did not say, “OK, you’re baptised, now I’ll go somewhere else and leave you to yourself.”
Christianity insisted that everybody, including the choir, show up at least once a week for a sermon. Every service began with a recitation of the Creed.
The entire congregation had to gather at least once a week and reassert its loyalty and be preached to.
Including the choir.
#1 by Anonymous on 12/27/2005 - 10:19 pm
Most of the car commercials you see on television, I once read, are targeted at the people who have ALREADY BOUGHT that car. I learned a lot by thinking that one over.
As in most matters of psychology, advertisers understand the importance of “preaching to the choir” better than anyone. Because, unlike psychologists, advertisers HAVE to understand psychology.