Archive for September 10th, 2016

Bob’s ‘How To’ Hints on Getting Our Message Out There

Posted by Bob in Coaching Session on 09/10/2016

photo whittler.jpegAs a political communications pro, I work on a message in a way that is opposite to fund-raising pro-Whites. They develop an idea into a twenty page sleeping pill.

I rewrite it a hundred times, which certainly makes me sleepy, but when I finish it, it is down to the absolute minimum, ready to take.

You don’t even need water with it. Though a little whiskey helps.

My stuff is ready, with a little rewriting and hopefully a little further cutting, a lot of what I write is ready to go into your Twitter.

Making an article longer is easy. Chopping down a pro’s hard work in brevity is really tough.

But PLEASE do not be concerned about credit. I work very hard, and my reward is seeing my hard work supplemented by even more hard work, down to a Tweet.

Please, BUGSERS, rewrite it, shorten it, Tweet it.

 

 

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