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StevenP: Pointers From the Front

Posted by Bob on May 17th, 2007 under Coaching Session

Just for the record: The 2000 visitors are a fact (that’s been recorded by the tracker) whereas the 20,000 impressions are a speculation.

The ten to one ratio comes from the internet advertising industry. Generally speaking they’ll pay ten times as much for a “click-thru” as for an “impression”. The idea being that for every person that is so captivated by an ad as to click it, there are ten who see it but move on.

(ME: I go with the numbers people put their MONEY on.)

All my tracker does is record people who click the link. The number of people who see the mantra/riddle but move on without clicking the link is a guesstimate. I simply assume it follows the advertising industry’s standard 10-1 ratio but your guesses are as good as mine.

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